Disney reportedly lost close to $5 billion in market value shortly after suspending Jimmy Kimmel's show due to his controversial remarks, causing stock and subscription cancellations to drop significantly. Estimates of the financial loss range between $3.8 billion and $5 billion, with a stock drop of about 2.39% linked to the suspension and subsequent backlash. The decision to reinstate the show was influenced in large part by this fiscal impact as well as customer and advertiser pressure. Although some posts suggested cancellations of Disney+ and Hulu subscriptions, exact figures on subscription losses were not publicly confirmed. The rapid stock decline and public backlash highlighted the high financial stakes for Disney in the controversy around Kimmel's suspension and eventual return.
