Pricing your TikTok post depends on your reach, engagement, production effort, and usage rights. Here’s a practical way to set a fair rate and negotiate confidently. What affects your rate
- Follower count and engagement: Higher, more active audiences can command more.
- Content scope: Is it a simple post, a multi-video series, or a creative concept with filming and editing?
- Usage rights: Are the brand allowed to reuse the content in ads, on social, or for a set period?
- Production effort: Do you handle concept, scripting, filming, editing, and on-camera presence?
- Niche and credibility: Certain niches (fashion, beauty, tech, fitness) may justify higher rates.
- Deliverables and timeline: Number of posts, stories, edits, and turnaround time influence price.
Common starting frameworks
- 1% rule (followers to rate): A rough starting point is to charge your follower count times 0.01 to 0.05 as the base rate for a 30–60 second post. For example, with 20k followers, a base range might be about $200 to $1,000, adjusting for the factors above.
- Per-view or tiered pricing: Some creators price by expected views or use tiers (nano, micro, macro) with a range that scales with audience size and production complexity.
- Production + rights add-on: Charge a base creative fee for concepting and production, plus a separate usage-rights fee (e.g., 30–90 days, exclusive vs non-exclusive, platform-wide rights).
Estimated ranges by typical tiers (illustrative, room to adjust)
- Nano (1k–10k): base post around $50–$300; add-ons for edits, concepts, or longer rights.
- Micro (10k–50k): $200–$1,000+ per post depending on engagement and deliverables.
- Mid-tier (50k–500k): $1,000–$5,000+ per post for substantial production or usage rights.
- Macro/above (500k+): $5,000–$50,000+ per post, with flexibility based on brand fit, scope, and multi-post campaigns.
Negotiation tips
- Start with a clear brief: ask about deliverables, posting schedule, exclusivity, and usage rights before proposing a price.
- Bundle services: if you’re doing filming, editing, and posting, present a comprehensive package rather than a single price.
- Consider rights value: longer usage or exclusivity increases value; price accordingly.
- Be ready to walk away: have a minimum acceptable rate and a plan if the brand’s budget is lower.
- Document everything: use a simple contract or written agreement outlining deliverables, rights, timelines, and payment terms.
What to propose in your pitch
- Your base rate for a single post (30–60 seconds) with production included.
- An optional add-on price for extended rights (e.g., 30–90 days, platform-wide ads).
- A discount or package rate for multiple posts or a long-term collaboration.
- Timelines for delivery and revision limits.
If you share:
- Your approximate follower count
- Average engagement rate
- Whether you handle production (concept, filming, editing) or just posting
- Desired usage rights (where and how long)
I can tailor a concrete price range and a simple contract checklist for your situation.
