The recommended frequency for posting on LinkedIn in 2025 varies slightly depending on your goals and audience, but key insights include:
- Posting 3 to 5 times per week is generally optimal for engagement and visibility. This frequency balances consistency with audience interest without overwhelming your feed. Common schedules for 3-5 posts a week suggest posting from Sunday to Thursday or Monday to Thursday while avoiding Fridays and weekends for best results.
- Posting once a week is the minimum to maintain some presence, with the best single days being midweek (Tuesday to Thursday). However, posting once per week limits how active the LinkedIn algorithm perceives you.
- Posting twice a week can be effective if days are spaced out and avoid Fridays and weekends.
- Posting daily (1-2 times per day) is also acceptable, especially for businesses or personal brands aiming to grow quickly, but spreading posts at least 7 hours apart is advised.
- Consistency is important in all cases, so setting and maintaining a schedule is key.
- Posting more than once per day can reduce engagement, so it's generally not recommended to post excessively.
In summary:
Posting Frequency| Recommended Days/Times| Notes
---|---|---
3-5 times per week| Sunday to Thursday / Monday to Thursday| Highest ROI,
balance engagement and visibility
Once a week| Tuesday to Thursday| Minimum presence, less consistency
Twice a week| Non-consecutive days, avoid Fridays and weekends| Better than
once a week, spacing important
1-2 times per day| Spread posts 7+ hours apart| Suitable for brands, maintain
content quality
Focus on quality and relevance of posts along with consistency for best results on LinkedIn engagement in 2025.
