To apply blush correctly, start by lightly picking up blush with a brush and dusting off the excess. Smile slightly to identify the apples of your cheeks and begin applying blush there with gentle sweeping motions. Blend the blush upwards along the cheekbone toward the temples to create a natural flush and lifted appearance. Avoid circular motions to prevent spreading the blush to unwanted areas like the jaw or nose. For best results, blend well to avoid harsh lines, and apply a light layer to avoid overdoing it. Adjust placement according to face shape for a harmonious look. If too much blush is applied, tone it down by dabbing some sheer foundation on top with a sponge. These methods help achieve a soft, natural flush without looking like a heavy streak or sunburn.