To create an Amazon Storefront, follow these key steps:
- Sign Up and Enroll Your Brand
- Sign up for a Professional Seller account on Amazon Seller Central.
- Enroll your brand in the Amazon Brand Registry to protect your brand and gain access to storefront features.
- Optionally, register for Amazon Sponsored Ads to promote your products
- Access Store Builder and Create Your Store
- In Seller Central, go to the Stores tab and select Manage Stores.
- Click Create Store and choose your enrolled brand.
- Enter your brand display name and upload your brand logo
- Design Your Storefront Homepage
- Choose from several templates such as Product Grid, Marquee, or Product Highlight to showcase your brand story and products.
- Customize with images, text, videos, and product tiles using the drag-and-drop Store Builder interface.
- Write a meta description for SEO and better search visibility
- Add Subpages and Organize Content
- Add up to three levels of subpages to highlight product categories, best sellers, or brand stories.
- Use the Tile Manager to arrange content on each page.
- Preview your storefront on desktop and mobile to ensure a smooth user experience
- List and Feature Products
- Add your products to the storefront by linking existing Amazon listings or creating new product pages.
- Handpick products to feature or use dynamic widgets to automatically display best sellers or recommended items
- Review and Launch
- Ensure your storefront meets Amazon’s creative guidelines.
- Preview the entire store and test all links.
- When ready, submit your store for Amazon’s approval and launch it to the public
This process creates a branded online shopping experience on Amazon, helping you showcase your products and tell your brand story effectively to customers
