You can monetize TikTok through various strategies that leverage the platform’s features and your audience engagement. Here are the main ways to make money on TikTok in 2025:
Key TikTok Monetization Methods
- Join the TikTok Creator Rewards Program
Eligible creators (10,000+ followers, 100,000+ views in 30 days, 18+ years old) can earn money based on the originality and popularity of videos longer than one minute. Earnings range roughly from 2¢ to 15¢ per 1,000 views
- Sell Merchandise
Create and sell branded merch such as t-shirts, mugs, or stickers to your fans. This builds brand loyalty and generates revenue
- Go Live for Virtual Gifts
During TikTok Live sessions, viewers can send paid virtual gifts that convert into diamonds, which can be redeemed for cash. This requires engaging live content and an audience over 18 years old
- Partner with Brands via Creator Marketplace
Use TikTok’s Creator Marketplace to connect with brands for sponsored content and affiliate marketing partnerships, facilitating paid collaborations
- Open a TikTok Shop
Set up an in-app shop to sell your own products or promote affiliate products directly through shoppable videos and livestreams, reducing friction for buyers
- Offer Subscriptions and Exclusive Content
Enable monthly subscriptions for fans to access perks like badges, exclusive livestreams, or early video access. TikTok Series lets you put up to 80 videos behind a paywall for direct payment
- Collect Tips
If you have at least 100,000 followers, you can receive tips from fans as a form of direct support. This requires opting in and setting up payment processing
- Crowdfund Projects and Personalized Shout-outs
Use TikTok to crowdfund creative projects or offer personalized shout-outs to followers for a fee
- Grow and Sell TikTok Accounts
Some creators build and sell TikTok accounts with established followings as a business model
Summary
The most successful TikTok earners combine multiple monetization methods, such as Creator Rewards, brand partnerships, merchandise sales, and TikTok Shop. Growing a loyal and engaged audience is essential to maximize earnings across these avenues
. This diverse toolkit allows creators to generate both active income (sponsorships, merch sales) and passive income (subscriptions, Creator Rewards), making TikTok a versatile platform for monetization.
