If an iPhone is pre-ordered now (as of September 12, 2025), the expected arrival date is generally around the official launch day, which is September 19, 2025. However, depending on the specific model and configuration, some pre-orders, especially for the iPhone 17 Pro Max, may face additional delays of 1-3 weeks, potentially pushing delivery into October. For most other iPhone 17 models and the iPhone Air, delivery on or near the September 19 launch date is still typical, with in-store pickup options available for some configurations on launch day. In summary, the iPhone you pre-order today will likely arrive on September 19 unless you ordered a configuration with higher demand that causes shipping delays.