if mom places the highest value on convenience when looking for a cup of coffee, which of the marketing mix components is she most concerned with?

If a mom places the highest value on convenience when looking for a cup of coffee, she is most concerned with the "Place" component of the marketing mix. Convenience is directly related to how easily and quickly a customer can access, acquire, or purchase the product, which is addressed through the Place (or distribution) aspect of the marketing mix. This includes factors such as the location of the coffee store, ease of purchase, availability, and distribution channels that make the product accessible to the customer. In marketing terms, convenience emphasizes making each step of the buying experience—from finding information to making the purchase—as easy as possible, which is embodied in the Place element of the traditional 4Ps marketing mix (Product, Price, Place, Promotion) or reflected by "Convenience" in the customer-focused 4Cs framework (Consumer, Cost, Communication, Convenience) that builds upon the traditional model. Thus, convenience corresponds to Place in the marketing mix when looking for a cup of coffee.