Instagram in 2025 has some informal limits and best practices on how often certain things should be posted or done to optimize engagement and avoid penalties:
- Feed Posts: No official daily limit, but posting 1 to 3 times daily is recommended for maintaining follower interest without overwhelming them. Posting more than 10 times a day can trigger spam detection or reduced reach. Most successful accounts post around 3-5 times weekly for steady growth.
- Stories: You can post up to 100 Stories per day, though 5 to 10 Stories daily is a more realistic and effective number to keep audience attention and engagement.
- Reels: No specific hard limit, but posting 4-7 Reels per week balances relevance and content quality. Posting 3-5 Reels daily is safe, but beyond that risks algorithm penalties.
- Comments and Likes: Likes are limited to about 1,000 per day to avoid spam flags. Commenting excessively without meaningful interaction can lead to temporary blocks.
- Following: You can follow up to 7,500 accounts overall, with follow/unfollow actions limited to about 150 per day.
- Captions can be up to 2,200 characters; hashtags max out at 30 per post but 5-10 relevant ones are best. You can mention up to 20 accounts per post.
Overall, quality and consistency are key. Posting around 3-5 feed posts per week, 4-7 Reels per week, and several Stories daily keeps an account active, growing, and within Instagram limits without risking penalties.
