The Ion Color Brilliance is a line of hair color products that includes semi- permanent and permanent options. The semi-permanent hair color is available in 10 radiant shades and is made with the Intuitive Colour System technology, which combines two types of direct colorants to create luxurious, even color from root to end. It provides ultra-rich and vibrant color with incredible shine. The Ion Brights Semi-Permanent Clear Shade Diluter can be added to any Ion Color Brilliance brights shade to create a custom, lighter shade. The Ion Brights Semi-Permanent Creme Hair Color is another semi-permanent option that comes in various shades, such as Violet Gray. The Ion Color Brilliance Permanent Creme Hair Color is a permanent hair color option that offers luxurious shades and utilizes pure ionic micro pigments for deeper, more intense color deposit. It also ensures 100% flawless gray coverage and is enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen the hair from within
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