it's 10pm do you know where your children are

The phrase "It's 10pm. Do you know where your children are?" is a public service announcement (PSA) used on American television from the late 1960s through the late 1990s, typically right before the late-evening newscast at 10:00 p.m. or 11:00 p.m. Its purpose was to remind parents to be aware of their children's whereabouts, particularly as a response to urban unrest and the enactment of youth curfews in several cities during the 1960s. The phrase was popularized by WNEW-TV in New York City around 1967 and became strongly associated with their 10 O'Clock News. It was intended as a serious warning amid rising crime and social upheaval, encouraging parental vigilance. Over time, it also gained a cultural significance, being referenced or parodied by various celebrities and media over the decades.