kroger customer satisfaction survey

The Kroger Customer Satisfaction Survey is an online survey designed to collect feedback from customers about their recent shopping experiences at Kroger stores. Customers who have recently purchased at a Kroger store can enter details from their receipt, such as the date, time, and entry ID, to participate. The survey includes questions about service quality, product selection, store cleanliness, staff behavior, and overall satisfaction. Participants are encouraged to provide honest feedback and suggestions for improvement. As a reward for completing the survey, customers typically receive 50 fuel points that can be redeemed at Kroger fuel centers. The survey helps Kroger identify areas for improvement and enhance the overall shopping experience. It also helps the company engage with customers and improve loyalty. Common survey questions cover satisfaction with store cleanliness, product availability, staff service, and likelihood to recommend Kroger to others. Kroger's Net Promoter Score (NPS) in 2025 is around 30, which is slightly below the grocery industry average of 37, indicating room for improvement in customer satisfaction and loyalty. Recurring customer concerns include problems with online orders, staff behavior, product quality, long checkout lines, and some store policies. To access the Kroger Customer Satisfaction Survey, visit www.kroger.com/feedback or krogerfeedback.com, enter the required receipt information, and complete the questionnaire honestly to receive the fuel points reward. This survey is an important tool for Kroger to measure customer satisfaction and make data- driven improvements to its stores and services.