KSI is a social media influencer who co-founded the brand Prime Energy with Logan Paul, which includes Prime Hydration, a coconut water-based electrolyte drink that claims to be fortified with "BCAAs and vitamins". The product is sugar-free and sweetened with Sucralose and acesulfame potassium. The ingredients of Prime Hydration include citric acid, coconut water from concentrate, natural flavor, dipotassium phosphate, magnesium citrate, sea salt, D-alpha tocopheryl acetate (Vitamin E), ascorbic acid (Vitamin C), retinyl palmitate (Vitamin A), pyridoxine hydrochloride (Vitamin B-6), cyanocobalamin (Vitamin B-12), L-isoleucine, L-leucine, and L-valine. The product is low in caloric content, vegan, and gluten-free. However, experts are wary of the claims made by the company and the products effects on children. Some people have reported positive experiences with the product, while others have reported negative experiences.