Kylie Jenner's makeup brand, Kylie Cosmetics, offers a range of products with different ingredients and formulations. Kylie Skin, a sub-brand of Kylie Cosmetics, offers vegan, cruelty-free, sulfate-free, and paraben-free products with simple ingredients that appeal to consumers with any skin type
. The brand's packaging, branding, and marketing also contribute to its success
. Kylie Jenner's Setting Powder is a hypoallergenic product that is free of fragrance, gluten, nickel, preservatives, lanolin, talc, and paraben
. The powder is designed to lock in makeup, mattify, and minimize excess shine
. Kylie Cosmetics' Matte Lipstick is a highly pigmented, non-drying, and weightless formula that delivers a soft-matte finish. The product is formulated with hyaluronic acid (sodium hyaluronate) that hydrates lips for 8 hours
. The formula is also non-feathering, non-bleeding, and does not settle into lines
. A reviewer who used only Kylie Skin products for a week found that the products were free of parabens, sulfates, and gluten, and were vegan, cruelty- free, and dermatologist-tested
. Some products contained added fragrance, most noticeably the toner and face wash
. The reviewer found that the products were hydrating, soothing, and plumping, and that her skin stayed relatively calm and spot-free
. Overall, Kylie Cosmetics offers a range of makeup products with different ingredients and formulations. Kylie Skin, a sub-brand of Kylie Cosmetics, offers vegan, cruelty-free, sulfate-free, and paraben-free products with simple ingredients that appeal to consumers with any skin type. The brand's packaging, branding, and marketing also contribute to its success.
