Lada is a Russian automobile brand known for producing small, affordable cars and robust SUVs. It is manufactured by AvtoVAZ, a Russian state-owned company. The brand originated in the 1970s and was initially produced with technical assistance from Fiat. Lada cars were marketed overseas and became a budget- friendly option compared to Western vehicles. They are known for simplicity, practicality, and durability, especially popular in Russia and Eastern Europe. Lada models include the famous off-road vehicle Lada 4x4 (formerly Niva), and sedans like Lada Vesta and Granta. The brand was owned for a time by Renault but was reacquired by the Russian government in 2022 due to sanctions related to the Ukraine conflict. Production of some modern models has halted, but classic models continue to be produced. Lada cars are positioned as highly affordable and practical vehicles, with a legacy of being the best-selling car brand in Russia.
In summary, Lada is a well-known Russian car brand with a reputation for durable, cost-effective vehicles, especially popular in harsh driving conditions and budget markets.
