LeBron James' "Second Decision" announcement, which was highly anticipated on October 7, 2025, turned out to be an advertisement rather than a basketball- related decision or retirement announcement. The announcement was themed similarly to his famous 2010 "The Decision" special but was actually a promotional campaign for a collaboration with Hennessy, specifically promoting Hennessy VSOP. The announcement was released as a short video posted on LeBron's social media platforms, primarily on X (formerly Twitter) and Instagram. It was available to watch on these platforms at 12 p.m. ET on October 7, 2025. There was no live broadcast on major TV networks; instead, it was streamed or posted on social media where LeBron is active.
In summary:
- What: LeBron's "Second Decision" was a promotional advertisement for Hennessy VSOP.
- When: Announced on October 7, 2025, at 12 p.m. ET.
- Where: Available on LeBron's social media accounts, mainly X and Instagram.
This announcement was not a retirement or team decision but a marketing campaign using the "Decision" theme.
