LeBron James' "Second Decision" announcement took place on Tuesday, October 7, 2025, at 12:00 p.m. ET. However, the announcement was not about his NBA future or retirement but rather a promotional advertisement for his partnership with Hennessy, the cognac brand. The video was released mainly on social media platforms such as X (formerly Twitter) and Instagram, where he teased the event. The announcement was accessible through these social media channels, with no specific TV or streaming platform designated for the reveal. For watching such announcements, followers would typically look to LeBron's official social media accounts, including X and Instagram, as that was the platform where the video posted and where the reveal occurred around the scheduled time.