Lynk & Co is a Chinese-Swedish automotive brand founded in 2016 as a joint venture between Geely Auto Group and Volvo Car Group. Headquartered in Gothenburg, Sweden, the brand is co-owned by Zeekr (51%) and Geely Auto (49%) as of a 2024 restructuring. The name "Lynk" signifies interconnected cars, and "& Co" was added to give a youthful vibe, inspired by fashion brand naming styles. Lynk & Co focuses on innovative sales models, mainly direct-to- consumer and subscription-based, avoiding traditional dealerships. Its vehicles share technology and platforms with Volvo and Geely cars, particularly the Compact Modular Architecture used for models like Lynk & Co 01, 02, and 03. The brand produces vehicles primarily in China and is expanding internationally, with presence in Europe, Southeast Asia, the Middle East, and plans for further markets including the US. Their product line includes SUVs, hatchbacks, sedans, and even an electric scooter under the Lynk & Co name. The company aims at the "near premium" market segment, bridging Volvo and Geely. Lynk & Co is notable for blending automotive technology with mobility services, including car sharing, through monthly subscriptions and app-based interactions. Despite initial losses in European markets, Lynk & Co has grown its global sales significantly, exceeding over 1.3 million vehicles sold worldwide by the end of 2024.
