Maybelline is a cosmetics company that offers a variety of beauty products, including makeup, skincare, and hair care items. Some of their products, such as the Green Edition line, are formulated with a focus on sustainability and natural ingredients
. The Green Edition collection contains a minimum of 70% natural-origin ingredients, which are unchanged from their natural state or have undergone processing while retaining greater than 50% of their molecular structure from the original natural source
. The remaining percentage of ingredients in each formula is needed to ensure the preservation of the product, color cosmetic performance, efficacy, and overall sensory consumer experience
. Some examples of Maybelline products and their key ingredients include:
- Mega Mousse Mascara : Features 99% natural-origin ingredients
- Balmy Lip Blush : Features 93% natural-origin ingredients
- Superdrop Tinted Oil : Features 84% natural-origin ingredients
Maybelline's products are formulated without parabens, mineral oil, petrolatum, and silicones
. The company is committed to safety and has a rigorous testing process for their products, including evaluations by dermatologists and ophthalmologists to ensure suitability for use around the eye area
. They also use digital tools, artificial intelligence, and toxicology modeling to support their non-animal testing methods
. For more information about specific Maybelline products, you can visit their website at www.maybelline.com and explore their "Inside Our Products" section
