Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty YouTuber. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup. As of October 2022, her YouTube channel has 14 million subscribers and over 1.5 billion video views. She has collaborated with beauty brands such as Ofra, Maybelline, and Too Faced. However, there is no information available on the ingredients or materials used in her products.
Positive aspects of NikkieTutorials include her makeup skills and her kindness, as mentioned by a Reddit user. She has a large following on YouTube and Instagram, with 14 million subscribers and 19 million followers, respectively.
Negative aspects of NikkieTutorials include her heavy makeup style, which some viewers find unrelatable and too much. Some viewers have also criticized her clickbait titles.
In 2020, NikkieTutorials came out as a transgender woman to her followers, saying the move was prompted by attempted blackmail. She has since continued to create makeup content and has expressed her hope that her fans understand that she is still the same person.
