Once a target audience has been determined, the third step in developing and implementing a digital marketing campaign is to define or choose the digital marketing strategy, channels, or tactics that will effectively reach and engage that audience. This step involves selecting the appropriate platforms and marketing methods based on the audience insights and campaign goals. Specifically:
- According to a step-by-step guide, after identifying the target audience, the next step is to define your digital marketing strategy to outline how you will achieve your goals with that audience
- Another source emphasizes that after setting campaign goals and defining the target audience, the third step is to pick the campaign channels where the campaign will be executed, such as social media, email, SEO, or paid ads
- A best practices guide summarizes the planning steps as: define goals and audience, identify unique selling proposition, and then choose the appropriate channels and tactics to implement
- The digital marketing lifecycle also highlights that after understanding your target audience, you develop a strategy that includes deciding the best digital platforms and content types to engage them
In summary, the third step is to translate the understanding of your target audience into a clear digital marketing strategy by selecting the channels, tactics, and messaging that will best connect with and influence that audience.
Concise answer:
The third step after determining a target audience is to define your digital marketing strategy by selecting the appropriate channels, tactics, and messaging to effectively reach and engage that audience.
