Shows and media have a significant impact on sexual attitudes and behaviors, especially among adolescents and young adults. Research shows that sexual content in television and other media forms is prevalent and can shape viewers' perceptions and behaviors regarding sex. Adolescents who consume large amounts of sexual media content tend to initiate sexual activities earlier and exhibit sexual behaviors similar to older adolescents. Additionally, media exposure influences attitudes about contraception, sexual timing in relationships, variety of sexual acts expected, and norms for sexual behavior. Studies have found that television shows, music videos, movies, and magazines all contribute to shaping sexual knowledge, attitudes, and behaviors. For example, sexual content in television shows often portrays sex within romantic relationships and includes discussions about planning and responsibility. Media also portrays certain gender scripts and can influence how individuals view dating, relationships, and sexual roles. Though adolescents often believe media impacts their peers more than themselves, peer norms themselves are influenced by media portrayals. In summary, shows with sexual content do have a notable impact on sexual attitudes and behaviors by providing models and scripts that viewers, particularly adolescents, use to navigate their own sexual development and behaviors.