I found information on Primark products, ethical practices, and a strategic marketing plan. Here are the details:
Ingredients or Materials
- PS (Primark) Multi Peptide: Aqua (Water), Glycerin, Propylene Glycol, Propanediol, Butylene Glycol, Phenoxyethanol.
- PS (Primark) Ps… Pro Cream Blush Luminous Finish: Aqua(Water), Mica, Isononyl Isononanoate, Diphenylsiloxy Phenyl.
Positive
- Primark is committed to making sustainable fashion affordable for everyone through its Primark Cares initiative.
- Primark uses some lower-impact materials in its products, including recycled materials.
- Primark is a member of the Leather Working Group, which promotes more sustainable practices in the leather industry, and does not use fur, angora, down feather, or exotic animal skin in its products.
- Primark has a good amount of proved strength that helps it to be sustainable on the market.
Negative
- Primarks growing reliance on recycled polyester isn’t inherently sustainable and has many pros and cons.
- Primark uses leather and wool without stating its sources, and there is no evidence it traces any animal product to the first stage of production.
Strategic Marketing Plan
- Primarks obligation is to provide an engaging integration of shopping and entertainment, achieved via the use of stimulating digital tech.
- Primarks business model is based on creating huge amounts of short-lived, poorly-made fast fashion products, which inherently contradicts the values of responsible fashion and spells nothing but bad news for the environment, workers, and animals.
- Primark is at the beginning of the ‘growth’ stage and must explore whether making alterations will allow them to reach the ‘maturity’ stage more quickly.
In summary, Primark uses a variety of ingredients and materials in its products, some of which are lower-impact and recycled. The company is committed to making sustainable fashion affordable for everyone through its Primark Cares initiative. However, Primarks growing reliance on recycled polyester and lack of transparency regarding the sources of its leather and wool are concerns. The companys business model is based on creating large amounts of fast fashion products, which is not sustainable. Finally, Primark is at the beginning of the ‘growth’ stage and must explore whether making alterations will allow them to reach the ‘maturity’ stage more quickly.
