purple toothpaste

Purple toothpaste is a type of toothpaste that is marketed as a teeth whitener, but it does not actually whiten yellow teeth or reduce tooth stains. Instead, it uses color theory to give the illusion of white teeth by utilizing color correcting technology. Purple is directly opposite yellow on the color wheel and is therefore its complementary color. Some purple toothpaste products, such as Crest 3D White Brilliance Luminous Purple, promise to remove 100% more surface stains in three days compared to regular toothpaste. However, dentists have explained that the effectiveness of purple toothpaste for teeth whitening is not scientifically proven. Purple toothpaste is applied to the toothbrush like regular toothpaste and brushed onto the teeth. Some popular purple toothpaste brands include IRIYAND Purple Toothpaste and Hismile v34 Colour Corrector Toothpaste.