The importance of scent in household products is significant, as evidenced by a study that proposes a three-factor framework for understanding consumer preference for scented household products
. The study found that scent is very important to consumers, with 72.3% considering it very important in air fresheners, 41.3% in household cleaning products, and 54.1% in laundry products. However, it's important to note that the use of fragrance in products can carry potentially serious negative long- term health effects, as many personal care products contain synthetic fragrance, which can be associated with serious negative health effects
. Perfume ingredients can be derived from natural materials through steam distillation or cold press, obtained through alcohol extraction, or synthesized in a lab
. The raw materials in perfumes are categorized into different families such as balsamic, citrus, floral, fruity, and green, each with its own unique characteristics
. Therefore, while scent can have positive impacts on consumer preferences, it's essential to consider the potential negative health effects associated with synthetic fragrances.
