You should not use the exact same cover letter for multiple job applications. Tailoring each letter increases your odds of getting an interview. Why tailoring matters
- Shows genuine interest: Employers want to see that you understand the role and the company, not just your generic qualifications. A customized letter signals that you’ve done your homework and are genuinely excited about the specific opportunity.
- Aligns with job requirements: Each posting emphasizes different skills and experiences. A tailored letter highlights the most relevant achievements and how they map to the job, making your application more compelling.
- Stands out from the crowd: A personalized letter contrasts with a mass-produced generic letter, which can come across as lazy or insincere and may be screened out.
When you can reuse parts (with caution)
- Core themes and achievements: It’s reasonable to reuse a strong summary of your core strengths or a few proven accomplishments across several similar roles, as long as you adapt the specifics to each job.
- Consistency across similar roles: If applying to multiple closely related positions within the same company or industry, you can reuse a core structure but tweak the details to reflect each role’s requirements.
How to tailor efficiently
- Start with the job description: Identify 3–5 must-have qualifications or responsibilities, and tailor your narrative to demonstrate how you meet or exceed them.
- Research the company: Include a line about the company’s current initiatives, values, or products to show alignment with their mission.
- Quantify impact: Use concrete numbers to illustrate your results (e.g., “increased sales by 20%,” “reduced processing time by 30%”).
- Keep a modular letter: Create a reusable core paragraph or two, then swap in role-specific bullets and a targeted closing that references the job and company.
Bottom line
- Do not submit the exact same cover letter for distinct jobs. Personalization improves fit and demonstrates effort, which can significantly boost interview chances.
