Smartfood is an American brand of pre-popped, flavored popcorn founded in 1984 and owned by Frito-Lay since 1989. It is known for its real cheese-based seasoning, particularly the popular White Cheddar flavor, which is light, crunchy, and coated with creamy real cheddar cheese without artificial flavors. Smartfood popcorn is marketed as a tasty, smart snack choice with multiple flavors and is one of the highest-selling ready-to-eat popcorn brands in the U.S.