Soju, Chum Churum, and related variants refer to Korean distilled rice liquor (soju) produced by Lotte Chilsung. Here’s a concise overview to clarify what you’re looking at or considering. Direct answer
- Soju is a traditional Korean alcoholic drink made primarily from water, rice (or other starches), and a fermentation-derived alcohol. Chum Churum is a popular brand/style from Lotte that emphasizes a clean, smooth palate, often described as light and easy to drink compared with stronger, harsher sojus. Typical alcohol by volume (ABV) for these versions ranges from about 13% to 17.5%, with common bottlings around 16.5% ABV. These products are commonly used neat, on the rocks, or as a base for cocktails, and they pair well with many Korean dishes such as grilled meats, stews, and seafood. Note that specific flavors (like peach, berry, or strawberry) are available in some markets as flavoured variants, which can have similar ABV but added fruit flavors. Always check the label for exact ABV, ingredients, and any regional variations.
Context and distinctions
- Core product: Chum Churum Soju is often marketed as a “beginner-friendly” soju due to its smooth profile and relatively low bite compared to some other soju brands. It is sometimes presented as an alkaline-water-based recipe in marketing materials, contributing to its perceived cleanliness and mild finish. See product descriptions and brand pages for variations and official statements about composition and serving suggestions. [Note: this contextual information matches several market descriptions and brand overviews commonly found in product listings and company pages.]
- Variants: Flavoured versions exist (e.g., peach, berry, strawberry) that add fruit essences and may maintain similar ABV levels. The base, original, or classic soju tends to be around 16.5% ABV, while some other lines can be slightly higher or lower depending on regional formulation. Always verify the specific bottle’s label for ABV and ingredients.
- Pairing and usage: Chum Churum pairs with a broad range of Korean dishes (barbecue, hot pots, seafood) and can be used in cocktails or mixed drinks. Serving temperature recommendations often suggest well-chilled consumption to emphasize the drink’s clean finish.
If you have a specific product variant, country of purchase, or a particular question (e.g., “What’s the exact ABV of X bottle?” or “What are common cocktail recipes using Chum Churum?”), share the details and the exact bottle or SKU, and the information can be tailored precisely.
