Tarte is a cosmetics brand that offers high-performance natural products. The brand's products are formulated with a blend of naturally-derived and other ingredients designed to perform. Tarte products do not contain intentionally added ingredients such as sodium lauryl sulfate, parabens, phthalates, triclosan, formaldehyde, coal tar, hydroquinone, triclocarban, aluminum salts, benzophenone, and related compounds, among others
. However, some critics argue that Tarte's marketing claims of being all- natural and preservative-free are not entirely accurate, as some of their products contain synthetic dyes, talc, and preservatives
. The ingredients used in Tarte products include fruit and plant extracts from Mother Nature, clinically-proven ingredients, vegan-friendly options, and consumer tested results
. For instance, Tarte Shape Tape ingredients include water, cyclopentasiloxane, methyl methacrylate crosspolymer, and other ingredients
. Tarte lipstick is made of microcrystalline wax, candelilla wax, carnauba wax, and marine plant extracts, among others
