The Coffee Collective, by seeking customers who want a unique coffee drinking experience and are open to a loyalty rewards program, is identifying its target market as coffee enthusiasts who value both specialty coffee and the benefits of a loyalty or rewards system. This target includes customers who appreciate uniqueness and are motivated by incentives that encourage repeat visits through a structured loyalty program. Loyalty programs in coffee shops typically aim to create motivation for customers to return regularly, either through punch cards, points-based rewards, tiered memberships, or digital app- based systems. These programs provide benefits such as free drinks after a certain number of purchases, exclusive discounts, or personalized offers, fostering a sense of community and emotional connection. They not only reward customers but also help coffee shops build habitual visits and increase customer retention, ultimately distinguishing themselves in a competitive market.
Thus, by focusing on customers interested in unique coffee experiences plus loyalty rewards, the Coffee Collective is targeting a segment motivated by both the product quality and the psychological/emotional benefits of rewards programs.
