LeBron James' "The Second Decision" announcement took place on October 7, 2025, at 12 p.m. ET. Unlike his original 2010 televised special, this announcement was not broadcast on a major network. Instead, it was primarily shared on his social media platforms such as X (formerly Twitter) and Instagram, with some livestreaming possible on Instagram Live, X, or YouTube. The announcement turned out to be an advertisement collaboration with Hennessy rather than an actual decision about retirement or team changes.
Where to Watch
- LeBron's official social media accounts on X and Instagram were the main platforms for the announcement.
- Some speculation suggested possible streaming on YouTube or Instagram Live.
- No major TV network broadcast was confirmed.
- The announcement was tied to a Hennessy promotional campaign coinciding also with Amazon Prime Day.
What Was "The Second Decision"?
- It referred to a new marketing campaign by LeBron James in collaboration with Hennessy.
- Despite widespread speculation about retirement or a big career move, the announcement was promotional in nature.
- The event was considered a nod to his 2010 original special "The Decision," which changed NBA free agency culture.
Thus, to watch LeBron's "Second Decision," the best source was his official social media channels, especially X and Instagram, where the reveal and related videos were posted.
