The interrelated activities involved in getting products from producers to consumers are indeed known as marketing. Marketing encompasses all the actions a company undertakes to promote, facilitate the buying or selling, and deliver products or services to consumers. It involves identifying customer needs, creating value, communicating the benefits, and delivering offerings to satisfy those needs profitably. Marketing is not only about selling products but also about building relationships with customers and managing demand through various activities including advertising, pricing, distribution, and promotion.
In essence, marketing manages the process of transferring goods from producers to consumers, ensuring the creation, communication, delivery, and exchange of value between these parties. The American Marketing Association defines it as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and society. The concept often includes the "marketing mix" elements: product, price, place, and promotion.
Thus, marketing broadly covers the entire system of activities involved in moving products and services from their creation by producers to their final consumption and use by consumers.
