there are many activities in marketing that are interrelated and similar in purpose. these activities are referred to as marketing

The interrelated and similar activities in marketing are referred to as marketing "functions." These functions encompass various activities aimed at achieving similar purposes in marketing efforts. Marketing functions include a broad range of activities such as market research, content marketing, social media marketing, email marketing, search engine optimization (SEO), direct marketing, customer relationship management (CRM), influencer marketing, event marketing, pay-per-click advertising, affiliate marketing, public relations (PR), video marketing, and guerrilla marketing. These activities collectively help businesses promote their products or services, build brand awareness, engage customers, and drive sales growth. Thus, the term that fits the description of many interrelated and similar activities in marketing is marketing functions.