Third parties play a significant role in the election process primarily because they advocate for reform and bring up issues or concerns that may be neglected by the major political parties. They represent values held by segments of the public and often propose new ideas that can influence the platforms of major parties. Through their advocacy, third parties can draw attention to specific issues and sometimes push these issues into the national spotlight, prompting major parties to adopt them to gain voter support. This advocacy role helps broaden the democratic discourse and can lead to political change even if third parties do not win major elections directly. Third parties also provide alternative choices for voters dissatisfied with the dominant parties, contributing to the diversity of political representation and debate in elections.