this girl can advert

The "This Girl Can" advert is a campaign by Sport England that promotes sports and physical activity among women. It was first aired on TV in January 2015 and features everyday women of different ages, body types, and abilities enjoying various sports. The advert encourages women to overcome barriers like fear of judgment and celebrates women being active no matter how they look, how well they perform, or how sweaty they get. It uses the song "Get Ur Freak On" by Missy Elliott as its soundtrack and deliberately avoids retouching images to show real women. The campaign has been highly successful, inspiring hundreds of thousands of women to become more active and has won multiple awards for its positive impact and message.