"This Is It! BBQ" refers to a southern-style BBQ restaurant and kitchen known as "This Is It! Southern Kitchen & Bar-B-Q." The restaurant specializes in southern comfort food, BBQ, seafood, and soul food with a legacy of over 40 years serving real southern flavors. They prepare their barbecue with hickory smoking, cook seafood to order, and make fresh vegetables and homemade desserts. The restaurants have multiple locations including East Point, Fayetteville, and Decatur, Georgia, and they also offer catering services for events. The BBQ is known for its flavorful, slow-smoked rib tips and other southern classic dishes like chopped pork sandwiches, veggie plate lunches, whiting dinners, and more. Their sauces and recipes are family-style and authentic to southern culinary traditions. Customer reviews are mixed, with some praising the authentic flavors and others noting inconsistencies in items like BBQ wings and peach cobbler. For takeaway or delivery options, they also partner with platforms like Uber Eats. "This Is It! BBQ" is recognized for combining heart, heritage, and hospitality in southeastern U.S. southern cuisine.