Turo is a peer-to-peer car rental marketplace that allows individuals to rent cars directly from local car owners, essentially acting like an Airbnb for vehicles. It offers a wide variety of vehicles—from everyday cars to luxury, vintage, and electric cars—available for rental at thousands of locations across multiple countries including the US, UK, Canada, Australia, and France. Turo differentiates itself from traditional rental companies by allowing 24/7 pickup and drop-off options through features like Turo Go, which enables renters to unlock vehicles via the app without needing to meet the owner in person. It also offers flexible cancellation policies, various insurance options, and discounts for longer rentals. Hosts (car owners) can earn money by listing their cars for rent on the platform, which also handles insurance coverage and takes a percentage of the rental income. While Turo can be cheaper and more convenient in some cases, it comes with variability in vehicle quality and owner service, and renters should watch for potential additional fees and insurance coverage limitations. It appeals especially for people who want more rental options, special pickup arrangements, or specific cars that traditional rental agencies might not offer. Turo is available as a mobile app and online platform, facilitating easy reservations, communication with hosts, and customer service support. This makes Turo a flexible and innovative alternative to traditional car rental services, with a strong focus on peer-to-peer sharing and convenience.