under armour

Under Armour is an American sportswear company headquartered in Baltimore, Maryland, known for manufacturing and selling athletic footwear, apparel, and accessories. It was founded in 1996 by Kevin Plank, a former University of Maryland football player, who created moisture-wicking synthetic T-shirts designed to keep athletes dry during workouts. The company has grown significantly, offering a wide range of products including athletic shoes, sports clothing, and gear for various sports like football, basketball, and soccer. Under Armour is recognized for innovations in performance apparel, such as moisture-wicking fabrics, temperature-regulating clothes, and specialized sportswear lines like HeatGear and ColdGear. They also have developed unique technologies in shoes and apparel, including Bluetooth- connected running shoes and scent control apparel. The brand is popular among athletes and teams in several professional leagues and offers a variety of products suited for intense workouts and athletic performance.