The UP International Trade Show (UPITS) is a flagship business event organized by the Government of Uttar Pradesh and India Exposition Mart Ltd. It serves as a major platform for showcasing Uttar Pradesh's industrial progress, entrepreneurial spirit, and global business potential. The event targets a wide range of enterprises from micro to large scale, offering them opportunities to showcase, sell, and expand their reach to customers both in India and internationally
. The trade show features a diverse array of products from Uttar Pradesh, including One District One Product (ODOP) and Geographical Indication (GI) tagged products, highlighting the state's manufacturing and traditional industries with global market potential. It attracts B2B and B2C buyers, exporters, startups, and business leaders, facilitating partnerships and new market explorations
. The event is held at the India Expo Centre & Mart in Greater Noida, Uttar Pradesh, with editions occurring annually, such as in 2023, 2024, and planned for 2025. It is supported by prominent government officials who emphasize Uttar Pradesh's ease of doing business and its ambition to grow into a trillion-dollar economy. The trade show also includes promotional and development schemes to support business growth
. In summary, the UP International Trade Show is a major business exhibition that promotes Uttar Pradesh as a leading exporter state and sourcing hub, providing a comprehensive platform for industries to connect with national and international markets
