what are carousel posts

A carousel post on Instagram is a post containing more than one photo or video that users can view by swiping left on a post through the phone app. Desktop users can view a carousel post by clicking on the arrow button on the right of a post. Carousel posts are a great way to get people to pause and engage with your content, especially if the first slide is enticing enough. Instagram carousels outperform both photo and video posts in terms of engagement. Carousel posts are versatile and can be used to introduce a product to your audience, share product variations, highlight important details, or show off a product in different settings. They are also a creative way to give lots of information in bite-sized chunks or share some snaps from your latest outing. To create a carousel post on Instagram, you can select the option to create a new “Post” and then tap on the option to “Select multiple” . You can then choose the photos or videos you want to upload as a carousel post.