Customer segmentation is the practice of dividing a customer base into groups of individuals that have similar characteristics relevant to marketing. These characteristics can include demographic factors such as age, gender, and income, as well as geographic, psychographic, and behavioral traits. The goal of customer segmentation is to reach out to customers more effectively, leading to more sales or customer conversions. It also helps companies gain a deeper understanding of their customers' preferences and needs, allowing for more impactful and cost-effective marketing campaigns
. Customer segmentation is an important tool for businesses to better target their current and future customers. By dividing customers into specific groups based on shared characteristics, behaviors, or preferences, companies can personalize their interactions and marketing efforts, ultimately leading to increased customer loyalty and conversions
