what are engagements on twitter

Engagements on Twitter refer to the total number of times a user interacts with a tweet. This includes retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or tweet expansion. Engagements can be viewed on the tweet activity dashboard, which shows how many times people viewed and engaged with a tweet, and how they interacted with it. The engagement rate is the number of engagements divided by impressions. Impressions refer to the number of times a tweet appears to users in either their timeline or search results. The higher the engagement rate, the higher the level of interaction a specific tweet receives over a certain period of time. Twitter engagement encompasses all the ways people interact with a brand on Twitter, including likes, retweets, and replies.