Ethics is a branch of philosophy that is concerned with human conduct and what is morally good and bad, right and wrong. It is based on well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues. Ethics is derived from the Greek word "ethos," which means "way of living".
Ethics is not just about following ones feelings or religious beliefs, nor is it simply a matter of doing what the law requires. It is a process of questioning, discovering, and defending our values, principles, and purpose. Ethics seeks to answer the question of what is the best way to act and which possibilities should be brought into reality.
Ethical norms are learned at home, school, church, or other social settings, and moral development occurs throughout life. Ethics is important in research, as it helps to ensure that research is conducted in a manner that is respectful, responsible, and accountable.