Financial values are the core beliefs and principles that guide an individual's financial decisions and behaviors, influencing how they save, spend, and invest money. These values act as a compass for managing money, reflecting what truly matters to a person, such as security, freedom, generosity, stability, or family. They shape financial habits and help align money management with personal life priorities and goals, leading to a more fulfilling financial life. Understanding and identifying financial values can improve decision-making and financial planning by ensuring these actions match one's deeper values and aspirations.