A flyer is a type of printed or digital promotional material that businesses use to advertise their latest products and services. It is a single sheet of marketing collateral used to promote a product, service, upcoming event, business, or brand in a single, eye-catching, easy-to-digest format. Flyers are usually printed on both sides and contain information about a product or event. They are designed to be eye-catching and easy to read so that people will stop and take notice. Flyers are a low-cost form of mass marketing or communication). They are a versatile medium that is distributed in various ways, from handing them out on the street to mailing them to potential customers. Flyers come in many sizes and shapes, including single-page prints such as postcards, door hangers, handouts, brochures, and mailers. Some common flyer formats include A4, A5, DL, and A6). Flyers can be used by individuals, businesses, not-for-profit organizations, or governments to promote their products, services, or events). They are an effective way to reach a large number of people in a short amount of time and are relatively inexpensive to produce, which makes them a great option for small businesses or organizations with limited budgets. The components or elements a flyer usually includes are headline, subheadline, body copy, call-to-action, and contact information. Flyers can be distributed in public places, posted in store windows, or mailed to potential customers. Digital flyers are also easy to distribute and cost less to produce.