Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that sell quickly and at relatively low cost
. These goods are highly in-demand and have a short shelf life due to high consumer demand or perishability
. Examples of FMCGs include:
- Packaged food: Canned, bottled, or boxed food items that are ready to consume
- Beverages: Soft drinks, juices, and other drinkable products
- Toiletries: Items used for personal hygiene, such as toilet paper, soap, and shampoo
- Candies and confections: Sweets and treats for consumption
- Cosmetics: Makeup and skincare products
- Over-the-counter drugs: Medications like aspirin that are readily available without a prescription
- Dry goods: Items like rice, pasta, and coffee that are stored in dry conditions
- Stationery: Pens, pencils, notebooks, and other writing and drawing supplies
- Cleaning and laundry products: Detergents, cleaning supplies, and laundry items
- Plastic goods: Items made from plastic, such as bags, containers, and toys
- Personal care products: Items like toothpaste, shaving cream, and razors
FMCGs have a high inventory turnover and are contrasted with specialty items that may have a longer shelf life or unique selling points
. These products are often found in large retail stores, such as supermarkets and hypermarkets, as well as in small convenience stores and warehouse club stores
. The fast-moving nature of these goods means that retailers need to maintain a high level of stock to meet consumer demand
