what are funnels

Funnels are a marketing term that describes the journey potential customers go through on the way to purchase. They are a visual representation of the steps a visitor takes from first finding out about a brand until they convert. Funnels can be used to guide promotional campaigns targeting different stages of the customer journey and as a basis for customer relationship management (CRM) programs and lead management campaigns. There are different types of funnels, but the most common type is four steps: awareness, interest, decision, and action. Funnels give companies a clearer way to organize marketing tactics and make it easier to understand which tactics work for each stage of the funnel. By evaluating funnels, companies can potentially drive greater sales, more loyalty, and stronger brand awareness.