what are impressions on linkedin

Impressions on LinkedIn refer to the number of times a post, video, update, or article appears on someone's LinkedIn feed. An impression is counted whenever the content is displayed to a user, regardless of whether they engage with it or not. Notably, impressions can be counted multiple times for the same user if they see the content more than once, such as by scrolling past it initially and then seeing it again after refreshing the page. LinkedIn impressions indicate how visible your content is on the platform. The more impressions a post gets, the wider its reach. However, just because a post appears on someone's feed does not guarantee they have actually viewed or engaged with it. The LinkedIn algorithm prioritizes content that generates conversations and engagement to show it to a broader audience, helping increase impressions even further. Video content typically drives more impressions on LinkedIn compared to other types of posts. In summary, LinkedIn impressions measure how many times your content has been shown to users, serving as a key metric for visibility and reach on the platform.