The term "keywords" refers to words or phrases that users type into search engines to find relevant content for their queries. In the context of search engine optimization (SEO), keywords are used in webpage content to rank at the top of search results. They are essential for understanding what users are searching for, defining content strategy, and increasing website traffic
. Keywords can be single words or longer phrases, and they are important for matching the words and phrases users enter into search engines. Additionally, key phrases, which are longer terms serving the same purpose as keywords, are also used for fine-tuning organic outreach
