Open Graph (OG) tags are snippets of code that control how URLs are displayed when shared on social media. They are a set of tags used on websites to define the structure of a web page so that it can be more easily shared on social media platforms. OGP tags allow web admins to control how their content appears when it is shared on social media platforms.
OGP tags are vital for marketers because they help ensure that when a user shares a link to your content on social media, the correct information is automatically populated. This can help increase engagement and help potential customers learn more about your brand or product. Some benefits of using OGP tags include:
- They make content more eye-catching in social media feeds.
- They tell people what the content is about at a glance.
- They help social media platforms understand what the content is about, which can help increase your brand visibility through search.
The four basic OGP tags that are required for each page are og:title, og:type, og:image, and og:url. These tags should be unique for each page you serve, meaning your homepage’s tags should all be different from your blog post article’s page.
OGP tags belong to the <head> part of your page’s HTML. If you don’t manage the code, you’ll need to ask your web developer for help. You can prepare the whole package yourself using the tips above to save their valuable time. If you are using WordPress, just install one of the plugins that neatly implements the code for you.
